Production and running costs are covered by platform’s owners in order to attract users in the first placeIf users forget their account credentials, they can ask for a password resetThe social graph is isolated behind the platform’s walled garden, preventing users from bringing the social graph with them to another platformThe balkanized environment prevents the broader developer community from trying to fix the platform’s problemsUsers don’t get a say in how the platform should be run or how profit is sharedUser data are vulnerable to attacks if the governance of data is compromised, or if server admins abuse their power or shut down the serviceAlgorithmically curated feeds promote bias and polarization
DECENTRALIZED (FEDERATED) & DISTRIBUTED (P2P)
The production and running costs are split amongst a number of actorsBurden of responsibility when it comes to recovering a lost or stolen password
With the rise of digital asset communities where users own high-value assets and demand significant skin in the game, centralized social platforms have been rendered obsolete. People have quickly come to look for decentralized & P2P communication platforms where one retains full control of his social graph and the personal data it contains.
SPKZ.io is our effort at bringing freedom and security to web3 online communications. The foundation of solving the issue lies in the user’s web3 wallet. Instead of phone numbers or personal data, users use cripto wallets such as Metamask to connect to lounges (servers on SPKZ). That’s it.
DECENTRALIZED SOCIAL GRAPH
At its core, SPKZ is a decentralized platform. Here’s how it works:
Every lounge is a node. You, as the lounge creator, host your own server. So instead of “borrowing” a digital space where your community interacts, you own the space. Let’s say you’re a content creator with a thriving community. Building your social graph on a decentralized platform frees you from the lingering fear of “what if one day Youtube shuts down and I lose all my long-built identity & fanbase?”.
Lounge owners can also set up access requirements. The requirements can be that of holding a specific token in your wallet or a specific token amount and/or holding time. With lounge limitations, joining a community is no longer “free.” For scammers, it does become an investment, since they will have to acquire the tokens to enter. Furthermore, if you include the holding time limitation, a scammer now needs to invest time as well as money.
Besides Lounges, we are also working on Private Rooms. which in the future will act as P2P servers. Mint a Room and you’ll be able to connect with anyone with an Etherum address.
FROM ZERO-SUM TO POSITIVE-SUM
As said by Kyle Samani: “A single company won’t unseat your social graph from Facebook and Twitter. An army of thousands will’’. We have a long way ahead, and we are inviting all web3 builders to scale with us. The SPKZ protocol is purposed for a multi-chain ecosystem: we are supporting Mainnet Ethereum, Polygon, Avalanche, xDai, POA network, and more to come.
Taking it one step further, Lens Protocol is another new social network effort from the Aave team. The protocol is providing a way for each user to take the value that they add to communities across their social media networks with them. Entirely composable, this new type of social graph allows users to mint and own all of their activity on chain, from the creation of their profiles, to the comments they leave. And following the tenets of web3, any application can plug into and use the Lens Protocol. According to Aave founder Stani Kulechov: “Lens Protocol helps developers to build web3 native social media, without creating the user base from scratch. Any application built on top of Lens expands the social graph and benefits all the applications in the ecosystem.”
GET THE MOST OUT OF YOUR NFTS
When a new user joins a community, the most often question they ask is: what to do with my NFT besides holding it? Bored Ape Yacht Club addresses this by organizing treasure hunts, limited merchandise drops, and starting a Decentraland exclusive space. Similarly, another similar project called Wicked Cranium collaborated with SkullCandy to create limited edition headphones and other engaging collectibles.
For a community to get the most out of its activities, it’s essential to have everything in a single place. Nowadays, members need to jump from Telegram to Twitter to websites if they want to take part in such events. Besides offering decentralized communication, SPKZ will also offer token holders different tools to get the most out of their activities. Connecting wallets and secure communication are just the tip of the iceberg. For more information on the “Why” of SPKZ, read this article or join our conversation here.
